Social Marketing Citation

Doug Evans and Jeff French have volunteered to pull together a list of key evidence sources related to the effectiveness and added value of social marketing. The task comes out of some work the iSAM has been doing feeding into UNISEF Alliance for Social and Behavior Change who are developing recommendations about good practice in the field of behavioural influence and communication. Doug and I have provided some citations for this exercise (We were only allowed to send in five). It occurred to us whilst doing this in discussion with Patrick Cook, chair of iSMA Board that it would be helpful if we could pull together a more substantial collection of evidence-based citations in support of SM that could be used by social marketers globally.

We do not have the capacity to undertake a full systematic review and policy trawl so we have pragmatically decided to reach out to key social marketing experts to ask for help in compiling the first iteration of this list of key evidence sources. 

The Ask:

We are asking you because you are a leading authority in the field and we would welcome your contributions. We also know that we will have left out other potential contributors, so if you have other people that you would suggest are asked to contribute please let us have their contact details and we will reach out to them. See the attached list of people we are contacting in the first instance.

You can help by sending through between 3 – 5 (Max) key citations that you quote to make the case for applying social marketing. These citations can be evidence meta reviews, website collections of impactful case studies, books with multiple case studies, published articles, governmental or agency / organisational policy endorsements.  We have attached a template that can be used for the citations you send in. Please send your contributions back to us by the end of July.

We will at this stage not be conducting a quality assessment of what you send through, rather we will simply collate and deal with any duplications that comes in.  Once collated we will share this with the group and iSMA and other associations. The first iteration should be a useful starting point for asking for additional contributions from association members. The intention is to regularly update the list as new sources become available.

We will include in the paper that we submit to iSMA and the other associations the names of all those people who contributed. So please help us with this task, we value your contribution to what will hopefully be a useful aid to many social marketers around the world.

Many thanks