Our contribution for the list of key evidence sources related to the effectiveness and added value of social marketing (eds. Doug Evans & Jeff French):
1 Title 2 Author(s) 3 Publication 4 Link 5 Brief comment
I try to support Portugese, Brazilian and Spanish authors:
1.1 «Inhibitions and implications associated with celebrity participation in health-related social marketing: An exploratory research focused on HIV prevention in Portugal»
1.2 CASAIS, B., & PROENÇA, J. F.
1.3 Health Marketing Quarterly, 29 (3), 2012, pp.206-222.
1.4 https://sigarra.up.pt/flup/pt/pub_geral.pub_view…
1.5 Results from in-depth interviews with 27 Portuguese celebrities show that they expect a fee for endorsements of commercial and government social marketing, despite the positive image they may gain from endorsing public health. The results demonstrate an absence of celebrity prejudice against HIV because of its serious nature and the social stigma attached to AIDS.
2.1 Porque nos Matamos nas Estradas… e Como o Evitar (Why We Kill on the Roads… and How to Avoid It)
2.2 RETO, L., & SÁ, J.
2.3 2003, Editorial Notícias, Lisboa.
2.4 https://www.researchgate.net/…/319406313_Porque_nos_matamos…
2.5 A seminal book with a critical analysis of the Portuguese national road traffic safety campaigns, showing that communication must be well incorporated in a social marketing strategy.
2.2 RETO, L., & SÁ, J.
2.3 2003, Editorial Notícias, Lisboa.
2.4 https://www.researchgate.net/…/319406313_Porque_nos_matamos…
2.5 A seminal book with a critical analysis of the Portuguese national road traffic safety campaigns, showing that communication must be well incorporated in a social marketing strategy.
3.1 Social Marketing in a Country: The British Experience
3.2 SANTOS, C. O.
3.3. 2016, CreateSpace, Charleston, SC.
3.4 http://www.marketingsocialportugal.net/…/SocialMarketingina…
3.5 Studies the genesis, evolution, and implementation of the English national policy on social marketing in public health policy, showing the resilience of this policy through important political and social changes.
3.2 SANTOS, C. O.
3.3. 2016, CreateSpace, Charleston, SC.
3.4 http://www.marketingsocialportugal.net/…/SocialMarketingina…
3.5 Studies the genesis, evolution, and implementation of the English national policy on social marketing in public health policy, showing the resilience of this policy through important political and social changes.
4.1 «Social marketing in Brazil: History, challenges and an agenda for the future»
4.2 MAZZON, J. & CARVALHO, H.
4.3 Revista de Gestão dos Países de Língua Portuguesa, 16 (3), 2017, pp. 14-27.
4.4 http://www.scielo.mec.pt/scielo.php…
4.5 Studies the key programs that marked the first phase of social marketing in the country and presents a discussion on barriers and opportunities for social marketing in Brazil, including a three points agenda for accelerating its diffusion.
4.2 MAZZON, J. & CARVALHO, H.
4.3 Revista de Gestão dos Países de Língua Portuguesa, 16 (3), 2017, pp. 14-27.
4.4 http://www.scielo.mec.pt/scielo.php…
4.5 Studies the key programs that marked the first phase of social marketing in the country and presents a discussion on barriers and opportunities for social marketing in Brazil, including a three points agenda for accelerating its diffusion.
5.1 «The problem of social exlusion in the EU: Can social marketing solve the situation? A behavioral economics perspective»
5.2 MORATO, M. A. C., LIZANA, A. G., & MESTANZA, J. G.
5.3 Revista de Gestão dos Países de Língua Portuguesa, 16 (3), 2017, 28-43.
5.4 http://www.scielo.mec.pt/scielo.php…
5.5 Analyses the problem of social exclusion is increasing in the European Union from a behavioral economics perspective (including in the interpretation of the situation the processes of stigmatization and theories of coping with stress, going beyond the traditional homo economicus model), providing social marketing effective solutions from that point of view to overcome the situation, and addressing the problem from a public-private perspective.
5.2 MORATO, M. A. C., LIZANA, A. G., & MESTANZA, J. G.
5.3 Revista de Gestão dos Países de Língua Portuguesa, 16 (3), 2017, 28-43.
5.4 http://www.scielo.mec.pt/scielo.php…
5.5 Analyses the problem of social exclusion is increasing in the European Union from a behavioral economics perspective (including in the interpretation of the situation the processes of stigmatization and theories of coping with stress, going beyond the traditional homo economicus model), providing social marketing effective solutions from that point of view to overcome the situation, and addressing the problem from a public-private perspective.
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