Conference New Dimensions of Social Marketing

6 December 2016, at ISCTE-IUL, Lisbon, Portugal, we have made the conference New Dimensions of Social Marketing with Stephan Dahl. One hundred and twenty participants, including Professor Luís Reto, ISCTE-IUL Dean,  have listen the Stephan’s talk about a healthy habits campaigns for oil company’s workers, using apps, the gamification concept and a 7S of Social Media persuasion approach, based on:

-                     Simplify

-                     Sign-post

-                     Self –relevant

-                     Self-supervise

-                     Support

-                     Suggest

-                     Socialise

And I have presented my book. It was quite a good session. Thank you all.

Message from Social Marketing Association of North America

Thank you for your excellent contribution. 

Jessica Howard, 

SMANA Project Coordinator