Conference New Dimensions of Social Marketing

6 December 2016, at ISCTE-IUL, Lisbon, Portugal, we have made the conference New Dimensions of Social Marketing with Stephan Dahl. One hundred and twenty participants, including Professor Luís Reto, ISCTE-IUL Dean,  have listen the Stephan’s talk about a healthy habits campaigns for oil company’s workers, using apps, the gamification concept and a 7S of Social Media persuasion approach, based on:

-                     Simplify

-                     Sign-post

-                     Self –relevant

-                     Self-supervise

-                     Support

-                     Suggest

-                     Socialise

And I have presented my book. It was quite a good session. Thank you all.

Message from Social Marketing Association of North America

Thank you for your excellent contribution. 

Jessica Howard, 

SMANA Project Coordinator

On the ISCTE-IUL website

O ISCTE-IUL promove a Conferência Novas Dimensões do Marketing Social, dia 6 de dezembro, às 18h30, no Auditório J.J. Laginha.

Introdução:

Luís Reto, Reitor do ISCTE-IUL

Intervenções de:

Stephan Dahl, Social Marketing and Social Media

Carlos Oliveira Santos, Uma Política Nacional de Social Marketing

Apresentação do Livro: "Social Marketing in a Country. The British Experience."

Stephan Dahl

É uma referência internacional do marketing social. Professor da University of Hull e da James Cook University. A sua obra inclui Social Marketing (Pearson, 2013, co-autor), Diversity Marketing (Thomson, 2002), Marketing Communications (Routledge, 2014, co-autor), Social Media Marketing (Sage, 2014), e Marketing Ethics & Society (Sage, 2015, coautor).

Carlos Oliveira Santos

É Professor Auxiliar do Departamento de Artes, Humanidades e Ciências Sociais da Faculdade de Arquitectura da Universidade de Lisboa e professor convidado do IPPS (ISCTE-IUL). Doutorado em Ciência Política (Políticas Públicas) pela Universidade Nova de Lisboa. Em 1992, iniciou, em Portugal, o estudo e o ensino do marketing social e criou o website Marketing Social Portugal (www.marketing socialportugal. net). É coordenador e co-autor de Melhorar a Vida, Um Guia de Marketing Social (Fundação Cebi, 2004), o primeiro livro dessa área em língua portuguesa, e publicou recentemente Social Marketing in a Country, The British Experience (CreateSpace, 2016).

http://www.iscte-iul.pt/home/noticias.aspx?NewsID=a0bca60c-c1f6-46b5-83cb-4fbed3d328a7

Lisbon Conference about new dimensions of social marketing

December 6, at ISCTE-IUL, Avenue Forças Armadas, Lisbon, Portugal, it will be the conference «New Dimensions of Social Marketing», with Stephan Dahl and Carlos Oliveira Santos.

Stephan Dahl is an authority in social marketing and diversity marketing. He is senior lecturer at the University of Hull and adjunct associate professor at James Cook University. He is author of Social Media Marketing (Sage, 2014) and Diversity Marketing (Thomson, 2002), and co-author of Social Marketing (Pearson, 2013), Marketing Communications (Routledge, 2014), and Marketing Ethics & Society (Sage, 2015). Stephan will talk about «What's App: social marketing in the social media sphere».
Carlos Oliveira Santos is assistant professor at University of Lisbon, and invited professor at IPPS (ISCTE-IUL). PhD in Political Science (Public Policy) by New University of Lisbon. Since 1992, he has pioneered the study and teaching of social marketing in Portugal and has created the website Marketing Social Portugal (www.marketingsocialportugal.net). His publications include Melhorar a Vida, Um Guia de Marketing Social (Fundação Cebi, 2004), the first social marketing textbook in Portuguese, and the recent Social Marketing in a Country, The British Experience (CreateSpace, 2016). Carlos will talk about this book.

http://www.iscte-iul.pt/home/noticias.aspx?NewsID=a0bca60c-c1f6-46b5-83cb-4fbed3d328a7

The ESMA review

In their October Newsletter 2016, my dear fellows from European Social Marketing Association made a very good comment about my book. Thank you. As Mark Twain have said: «Good friends, good books, and a sleepy conscience: this is the ideal life.» They say:

«“Social Marketing in a Country. The British Experience” by Carlos Oliveira Santos, PhD, is a comprehensive account of the British national social marketing strategy. The book uses a cognitive approach, to examine the genesis, evolution, and implementation of that policy process that led to an important development in British public health policy. In mapping this experience the book provides a useful resource for those seeking to contribute to the conception and development of similar policy solutions in other situations and countries.

Carlos Oliveira Santos is an assistant professor at the University of Lisbon (Portugal), PhD in Political Science (Public Policy) by New University of Lisbon. Since 1992, he has pioneered the study and teaching of social marketing in Portugal and has created the Marketing Social Portugal website. Previous publications have included Melhorar a Vida, Um Guia de Marketing Social (Improving Life, A Social Marketing Guide, 2004), the first social marketing textbook in Portuguese. Outside this field, he has published several books with studies about some of the biggest Portuguese enterprises as Amorim Group, Galp Energia, Mota-Engil and Pestana Hotels & Resorts Group, among others.»

Stephan Dahl in Lisbon

Stephan Dahl chooses Lisbon for his sabbatical year. One of the world authorities on social marketing, Stephan is Senior Lecturer in Marketing at Hull University Business School in England, and Adjunct Associate Professor at James Cook University in Australia. Before joining Hull, he has worked in media, media management, marketing and PR both for non-profit and commercial companies in the UK, Belgium, Germany and Spain.

He is the author of a Social Media Marketing: Theories and Applications (Sage, December 2014) and co-author of books on Social Marketing (Pearson, 2013) and Marketing Communication (Routledge, 2014) and has leaded the development of an edited Marketing Ethics (Sage, 2015) book.

Social marketing and development

Our dear friend Professor Jeff French put me the question that social marketing as an inevitable consequence of social development can be one of my book’s conclusions. I told him that it was very important for me the Popper's position (see The Poverty of Historicism) about the science's power of bringing about a more reasonable world, which generates his concept of piecemeal social engineering, trying to conciliate social interventionism with freedom. In this Popperian sense, social marketing generates an open and permanent search for the improvement of societies and is also a natural result of their needs for improvement.

As social marketers we are sons of a great political mix that I try to characterize with the four political grounds [(1)Anglo-Saxon political philosophy; (2) piecemeal social engineering; (3) American pragmatism; and (4) freedom and democracy), including the important John Stuart Mill's constant search for the wellbeing of society and the idea of government as the promotion of the virtue and intelligence of the people themselves. In this sense, my clear intention was to found social marketing concepts not only in a mere technique of marketing but in a more profound idea of how to conduct and develop our lives together.