This is a blog about Social Marketing edited by Carlos Oliveira Santos, author of «Social Marketing in a Country, The British Experience» (Charleston, SC, CreateSpace, 2016), a cognitive study about the British national policy on social marketing (2004-2013), including chapters about marketing, marketing history, public policy processes, and social marketing political grounds and concepts
Thursday 5 January 2017
New paper about the reference frame approach
In the recent special issue of Janus, the jornal of Observare Research Center, about Global Communication, it was published my new paper about the reference frame approach and international communication strategies
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