This is a blog about Social Marketing edited by Carlos Oliveira Santos, author of «Social Marketing in a Country, The British Experience» (Charleston, SC, CreateSpace, 2016), a cognitive study about the British national policy on social marketing (2004-2013), including chapters about marketing, marketing history, public policy processes, and social marketing political grounds and concepts
Monday, 19 September 2016
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Social Marketing in a Country, The British Experience by Carlos Oliveira Santos
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https://www.amazon.co.uk/Social-Marketing-Country-British-Experience/dp/1534822550/ref=sr_1_1?s=books&ie=UTF8&qid=1474320691&sr=1-1
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