Social Marketing in a Country, The British Experience

In 22 September at Aalto University, Espoo, Finland, it will be presented my book «Social Marketing in a Country, The British Experience». Since 2004 the British Government has delivered a wider national policy on social marketing which created a new frame of reference in this field. Using a cognitive approach, this book studies the genesis, evolution, and implementation of that policy process which led to an important development in British public health policy, with  the aim of improving social behaviour change and wellbeing. May it contribute to the conception and development of similar policy solutions in other situations and countries according to appropriate transfer and implementation!
About it: «This research that you are undertaking is extremely important and will help us and others who are interested in how to set up such organizations to develop their plans. We have been happy to collaborate with you on this work and would like to thank you for the opportunity to be involved. I would also like to thank you for the considerate and charming way that you have engaged with us.» Professor Jeff French, Director of the National Social Marketing Centre, 2008