On the ISCTE-IUL website

O ISCTE-IUL promove a Conferência Novas Dimensões do Marketing Social, dia 6 de dezembro, às 18h30, no Auditório J.J. Laginha.

Introdução:

Luís Reto, Reitor do ISCTE-IUL

Intervenções de:

Stephan Dahl, Social Marketing and Social Media

Carlos Oliveira Santos, Uma Política Nacional de Social Marketing

Apresentação do Livro: "Social Marketing in a Country. The British Experience."

Stephan Dahl

É uma referência internacional do marketing social. Professor da University of Hull e da James Cook University. A sua obra inclui Social Marketing (Pearson, 2013, co-autor), Diversity Marketing (Thomson, 2002), Marketing Communications (Routledge, 2014, co-autor), Social Media Marketing (Sage, 2014), e Marketing Ethics & Society (Sage, 2015, coautor).

Carlos Oliveira Santos

É Professor Auxiliar do Departamento de Artes, Humanidades e Ciências Sociais da Faculdade de Arquitectura da Universidade de Lisboa e professor convidado do IPPS (ISCTE-IUL). Doutorado em Ciência Política (Políticas Públicas) pela Universidade Nova de Lisboa. Em 1992, iniciou, em Portugal, o estudo e o ensino do marketing social e criou o website Marketing Social Portugal (www.marketing socialportugal. net). É coordenador e co-autor de Melhorar a Vida, Um Guia de Marketing Social (Fundação Cebi, 2004), o primeiro livro dessa área em língua portuguesa, e publicou recentemente Social Marketing in a Country, The British Experience (CreateSpace, 2016).

http://www.iscte-iul.pt/home/noticias.aspx?NewsID=a0bca60c-c1f6-46b5-83cb-4fbed3d328a7

Lisbon Conference about new dimensions of social marketing

December 6, at ISCTE-IUL, Avenue Forças Armadas, Lisbon, Portugal, it will be the conference «New Dimensions of Social Marketing», with Stephan Dahl and Carlos Oliveira Santos.

Stephan Dahl is an authority in social marketing and diversity marketing. He is senior lecturer at the University of Hull and adjunct associate professor at James Cook University. He is author of Social Media Marketing (Sage, 2014) and Diversity Marketing (Thomson, 2002), and co-author of Social Marketing (Pearson, 2013), Marketing Communications (Routledge, 2014), and Marketing Ethics & Society (Sage, 2015). Stephan will talk about «What's App: social marketing in the social media sphere».
Carlos Oliveira Santos is assistant professor at University of Lisbon, and invited professor at IPPS (ISCTE-IUL). PhD in Political Science (Public Policy) by New University of Lisbon. Since 1992, he has pioneered the study and teaching of social marketing in Portugal and has created the website Marketing Social Portugal (www.marketingsocialportugal.net). His publications include Melhorar a Vida, Um Guia de Marketing Social (Fundação Cebi, 2004), the first social marketing textbook in Portuguese, and the recent Social Marketing in a Country, The British Experience (CreateSpace, 2016). Carlos will talk about this book.

http://www.iscte-iul.pt/home/noticias.aspx?NewsID=a0bca60c-c1f6-46b5-83cb-4fbed3d328a7