Stephan Dahl chooses Lisbon for his sabbatical year. One
of the world authorities on social marketing, Stephan is Senior Lecturer in
Marketing at Hull University Business School in England, and Adjunct Associate
Professor at James Cook University in Australia. Before joining Hull, he has
worked in media, media management, marketing and PR both for non-profit and
commercial companies in the UK, Belgium, Germany and Spain.
He is the author of a Social Media Marketing: Theories and Applications (Sage, December
2014) and co-author of books on Social
Marketing (Pearson, 2013) and Marketing
Communication (Routledge, 2014) and has leaded the development of an edited
Marketing Ethics (Sage, 2015) book.
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