Lisbon Conference about new dimensions of social marketing

December 6, at ISCTE-IUL, Avenue Forças Armadas, Lisbon, Portugal, it will be the conference «New Dimensions of Social Marketing», with Stephan Dahl and Carlos Oliveira Santos.

Stephan Dahl is an authority in social marketing and diversity marketing. He is senior lecturer at the University of Hull and adjunct associate professor at James Cook University. He is author of Social Media Marketing (Sage, 2014) and Diversity Marketing (Thomson, 2002), and co-author of Social Marketing (Pearson, 2013), Marketing Communications (Routledge, 2014), and Marketing Ethics & Society (Sage, 2015). Stephan will talk about «What's App: social marketing in the social media sphere».
Carlos Oliveira Santos is assistant professor at University of Lisbon, and invited professor at IPPS (ISCTE-IUL). PhD in Political Science (Public Policy) by New University of Lisbon. Since 1992, he has pioneered the study and teaching of social marketing in Portugal and has created the website Marketing Social Portugal (www.marketingsocialportugal.net). His publications include Melhorar a Vida, Um Guia de Marketing Social (Fundação Cebi, 2004), the first social marketing textbook in Portuguese, and the recent Social Marketing in a Country, The British Experience (CreateSpace, 2016). Carlos will talk about this book.

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